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About
Dive into the builder perspective to leverage customer data for deeper insights and better decision-making, powered by Twilio's data solutions. Join us as we explore a relatable scenario with Julia, the marketing manager searching for a new apartment. Discover how her experience might unfold if Owl Airlines used Twilio Segment.
Agenda
  • Leveraging Data Warehouses: Centralising key data sources enhances the personalisation process, providing rich contextual data for tailored experiences.
  • AI Enhancements: Segment’s AI features forecast customer behaviour, offering insights for personalised actions like discounts or content recommendations.
  • Demo: Enrich customer profiles with data warehouse insights for improved relevance.
Featured Presenters
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    Carina Kern

    Principal Product Marketing Manager
    Carina leads EMEA Product Marketing for Twilio's Communications portfolio, with over 10+ years of experience in B2B SaaS and CPaaS. She started her career at SAP, where she gained expertise in data management and data warehousing, before moving to...
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    Hema Thanki

    Senior Product Marketing Manager
    Hema is the EMEA Product Marketing Lead at Twilio Segment, driving customer-centric initiatives in the region. With extensive experience in Product Marketing, she has worked for consumer product and B2B SaaS companies. Starting her career at...
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    Naoise Oluwalogbon

    Senior Solutions Engineer
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