The best brands don’t just send messages, they create experiences. With Rich Communication Services (RCS), the future of robust messaging experiences here for everyone. This next-gen messaging channel blends the reach of SMS with the rich interactivity of apps, all within the native messaging inbox.
In this Twilio Talks, Lowe’s shares how they’ve built a truly differentiated, customer-first messaging experience using RCS with Twilio — and why they’re all-in on the future of rich messaging.
You’ll also hear from leaders at Google and Twilio on the vision, scale, and opportunity RCS unlocks for brands looking to drive deeper engagement.
How leading brands are using RCS to enhance their messaging engagement
Why now is the right time to adopt RCS, with real-world results from Lowe’s
What’s next for RCS from Google’s POV: trends, reach, and features
How Twilio customers can innovate their engagement solutions with RCS
A live demo showcasing the real-world impact of RCS-powered messaging
How to upgrade your existing Twilio Messaging solution to RCS
How RCS and Twilio Segment work together to deliver data-driven personalized, communications at scale