The best brands don’t just send messages, they create experiences. With Rich Communication Services (RCS), the future of robust messaging experiences here for everyone. This next-gen messaging channel blends the reach of SMS with the rich interactivity of apps, all within the native messaging inbox.
In this Twilio Talks, Lowe’s shares how they’ve built a truly differentiated, customer-first messaging experience using RCS with Twilio — and why they’re all-in on the future of rich messaging.
You’ll also hear from leaders at Google and Twilio on the vision, scale, and opportunity RCS unlocks for brands looking to drive deeper engagement.