The New Rules of Engagement: What Modern Consumers Expect (and Don't Forgive)

June 17, 2025 at 09:00 AM PDT

AI, Trust & Personalization: The State of Customer Engagement in 2025

Join Vanessa Thompson, VP of Revenue and Growth Marketing at Twilio and Krish Sailam, VP of Marketing Technology & AI Operations at Nextdoor for a fireside chat on the trends redefining customer engagement in 2025. From the evolving role of AI to the growing demands for instant personalization, they'll unpack the forces reshaping the modern marketing playbook.

Learn how your brand can meet rising customer expectations at scale, all while staying authentically human. Expect real-world examples, honest takes, and data-driven insights from Twilio’s annual 2025 State of Customer Engagement Report — highlighting what’s working, what’s not, and where customer engagement is headed next.

What you'll learn:
  • What consumers really think about personalization in 2025
  • Practical strategies to earn — and keep — consumer trust
  • The engagement tactics that set leading brands apart
  • How AI is changing customer experience and where human connection still matters most
Speakers
Breakout session

Friction Fiction: Rewriting the Customer Journey with AI

Even the best-designed customer journeys can encounter hurdles. Small points of friction can quickly impact customer trust and loyalty. In this session, we will explore how businesses can leverage AI to enhance every stage of the customer journey. From advanced journey orchestration to personalizing interactions based on real-time behaviors and preferences. We will examine how tools within the Twilio product suite can help unify data, deepen your understanding of customer behaviors, and provide valuable insights.
What you'll learn:
  • Get an in-depth look at new features through live demos that showcase how to implement effective customer engagement solutions using Twilio
  • Learn how to create seamless, connected experiences across various channels
  • Learn how to use AI to foster deeper and more meaningful engagement at every touchpoint, making customer interactions feel timely, helpful, and personal
Speakers
The New Rules of Engagement: What Modern Consumers Expect (and Don't Forgive)

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Webinar: The New Rules of Engagement: What Modern Consumers Expect (and Don't Forgive) by Twilio Talks